Getting up and running with an audience on YouTube isn’t an easy thing to do, especially if you’re trying to make a living off of it. Despite the breakout success of the “YouTuber” culture and some notable successes, creating a reliable base of viewers is hard work, to say nothing of getting paid. Google is trying to make that easier, according to the latest post on the official YouTube blog. The company has acquired FameBit, a tool for connecting content creators with sponsors and promoters, to help reach this goal.
FameBit probably isn’t on your radar if you’re a standard tech geek. It’s a company that, quote, “helps creators and brands find and work with each other through sponsorships and paid promotion.” So when you see an Audible or Squarespace ad at the tail end of your favorite indie video series, odds are pretty good that a middleman facilitator like FameBit helped organize it. Review units, giveaways, and similar detritus of modern promotion are covered under the same umbrella.
According to the company website, FameBit represents brands as large as Sony, Canon, and Activision, and already works with creators on YouTube, Facebook, Twitter, Tumblr, Instagram, and Vine. FameBit’s connection tools allow companies to easily target specific audiences and goals by platform and budget.
Google did not disclose the terms of the acquisition.